Re: Optimized DN make a difference?

I would guess you would need to be more specific with what terms such
as "optimised from here to eternity" mean exactly.

Algorithms used to determine pagerank are not public, but it is known
that search engines have mechanisms in their algorithms which actively
penalise sites for practices their automated system "thinks" could be
used to "cheat" the system. Black-hat SEO methods can be difficult to
detect, so false positives are possible I'm sure, perhaps common.
Could it be simply that something in your "optimisation from here to
eternity" is being perceived by SEs as "over-zealous".

Particularly when you say the competition has a smaller site, a "plain
little site", makes me think your site may be being perceived as being
over-optimised. "Simple" is not always a bad thing.

On the other hand, without seeing your site one can't be sure and my
guesses above could be completely off the mark. It may be entirely
related to botox.

On Jun 19, 11:42 pm, HollyHoly <ho...@chameleoncreative.com> wrote:
> Hi All,
> I have a client with an excellent website that is optimized from here
> to eternity. But are they are on page 1? Of course not! Their
> competition, a plain little site with almost no optimization, no meta
> tags and 1/10th of the inbound links constantly out ranks them with
> top 5 first page rankings.
>
> I am trying to consider the possibilities. My client sells a lot of
> services (medi-spa stuff) but wants to be tops for Botox in their
> geographical area. Their competition has a smaller site but it is more
> focused on Botox.
>
> 1. Would the competition be getting better rankings because they have
> "botox" in their URL?
> 2. Would it be beneficial to have some "botox" URL's pointed to the
> main site of my client?
> 3. Does the presence of a lot of information (related but different:)
> dilute the value of the individual components?
> 4. I am suggesting a spin-off site focusing entirely on Botox with a
> "botox" URL. Linked to the main site but a separate entity. But they
> want guarantees that this will work before they invest in it.
>
> Any ideas?

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