Re: Building "Negative Keywords" into the meta tags

Matt Cutts discussed this.  There is not a negative keyword meta tag.  Make sure you don't have the keywords "repair" or "appliance" on your site, if possible.  Use your meta description to describe what you do and check the SERP results to make sure your message is showing up how you want it to read.  That should filter out a lot of the non-relavant clicks.

On Wed, Mar 16, 2011 at 12:59 PM, Luke Wilbur <luke.a.wilbur@gmail.com> wrote:

That is a unique question. What is your web site?

On Thu, Oct 21, 2010 at 3:54 PM, Jared Clemence <marketingaircare@gmail.com> wrote:

Does anyone know how to build negative keywords into the meta tags?

This week, my site raised in impressions for the keyword "appliance."
This is a problem, because my site doesn't sell or repair appliances.
I'd like to be able to include a meta tag that tells search engines
not to list my site in the natural results if the word "appliance"
appears in the search.

Some people may think that this is not a problem, because traffic is
exposure, and all exposure is good.  However, I also don't want to
waste people's time and I don't want to increase my bounce rate.  If I
can use negative keywords in the meta tags, then I might be able to
proactively withdrawl myself from the searches of those people who are
not looking for my products and thus improve my level of service to
the internet community.

So, this brings us back to the question: How do I do it?  How can I
add negative keywords to my header so that search engines will
recognize them?

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Re: Building "Negative Keywords" into the meta tags

That is a unique question. What is your web site?

On Thu, Oct 21, 2010 at 3:54 PM, Jared Clemence <marketingaircare@gmail.com> wrote:

Does anyone know how to build negative keywords into the meta tags?

This week, my site raised in impressions for the keyword "appliance."
This is a problem, because my site doesn't sell or repair appliances.
I'd like to be able to include a meta tag that tells search engines
not to list my site in the natural results if the word "appliance"
appears in the search.

Some people may think that this is not a problem, because traffic is
exposure, and all exposure is good.  However, I also don't want to
waste people's time and I don't want to increase my bounce rate.  If I
can use negative keywords in the meta tags, then I might be able to
proactively withdrawl myself from the searches of those people who are
not looking for my products and thus improve my level of service to
the internet community.

So, this brings us back to the question: How do I do it?  How can I
add negative keywords to my header so that search engines will
recognize them?

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Re: URL site folder names or keyword names

www.sitename.com/basketball-shoes-nike-12345a this is the best URL.

http://www.ezeeclassifiedads.com/

On Mon, Mar 7, 2011 at 10:20 PM, Shadowfax007 <jim@higherpowered.com> wrote:

Hi everyone!

New to the list, looks good so far!

I've got a question.  I'm in the process of rebuilding a large site
and am building "clean URL's" into the site.

i've heard that Google "possibly" looks at site structure when ranking
a site.
I have the option to build the site links in the following manners and
was wondering which way would be better, or any other suggestions list
members had:

I'll use a shoe store as an example:
www.sitename.com/basketball-shoes/nike/12345a
OR
www.sitename.com/basketball-shoes-nike-12345a
The last section of the links will be the actual product ID in our
system.

The way I'm building these links, there are no actual "sub-
directories" or file names - It's all done dynamically so I can just
as easily do one over the other.

Any ideas as to what is the best way to create these links?

Thanks for your help!
James Sheffer,

The HigherPowered Team!

support@higherpowered.com          sales@higherpowered.com
Web Design & Development             http://www.higherpowered.com
phone:  469-256-0268
 "We help businesses succeed on the web!"
        -------------------------------------------

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Re: URL site folder names or keyword names

James,

Both solutions seem fine
Note howvere that you need 2 things
- generate the url from the product id; this is generally done by your program
- access the product from the url
This last point will be done usually totally or in part thru htaccess mod-rewrite, and completed if necessary by the program.

2011/3/7 Shadowfax007 <jim@higherpowered.com>

Hi everyone!

New to the list, looks good so far!

I've got a question.  I'm in the process of rebuilding a large site
and am building "clean URL's" into the site.

i've heard that Google "possibly" looks at site structure when ranking
a site.
I have the option to build the site links in the following manners and
was wondering which way would be better, or any other suggestions list
members had:

I'll use a shoe store as an example:
www.sitename.com/basketball-shoes/nike/12345a
OR
www.sitename.com/basketball-shoes-nike-12345a
The last section of the links will be the actual product ID in our
system.

The way I'm building these links, there are no actual "sub-
directories" or file names - It's all done dynamically so I can just
as easily do one over the other.

Any ideas as to what is the best way to create these links?

Thanks for your help!
James Sheffer,

The HigherPowered Team!

support@higherpowered.com          sales@higherpowered.com
Web Design & Development             http://www.higherpowered.com
phone:  469-256-0268
 "We help businesses succeed on the web!"
        -------------------------------------------

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URL site folder names or keyword names

Hi everyone!

New to the list, looks good so far!

I've got a question. I'm in the process of rebuilding a large site
and am building "clean URL's" into the site.

i've heard that Google "possibly" looks at site structure when ranking
a site.
I have the option to build the site links in the following manners and
was wondering which way would be better, or any other suggestions list
members had:

I'll use a shoe store as an example:
www.sitename.com/basketball-shoes/nike/12345a
OR
www.sitename.com/basketball-shoes-nike-12345a
The last section of the links will be the actual product ID in our
system.

The way I'm building these links, there are no actual "sub-
directories" or file names - It's all done dynamically so I can just
as easily do one over the other.

Any ideas as to what is the best way to create these links?

Thanks for your help!
James Sheffer,

The HigherPowered Team!

support@higherpowered.com sales@higherpowered.com
Web Design & Development http://www.higherpowered.com
phone: 469-256-0268
"We help businesses succeed on the web!"
-------------------------------------------

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