Re: Optimized DN make a difference?

On 19 Jun 2009, at 23:42, HollyHoly wrote:

>
> Hi All,
> I have a client with an excellent website that is optimized from here
> to eternity. But are they are on page 1? Of course not! Their
> competition, a plain little site with almost no optimization, no meta
> tags and 1/10th of the inbound links constantly out ranks them with
> top 5 first page rankings.
>
> I am trying to consider the possibilities. My client sells a lot of
> services (medi-spa stuff) but wants to be tops for Botox in their
> geographical area. Their competition has a smaller site but it is more
> focused on Botox.
>
> 1. Would the competition be getting better rankings because they have
> "botox" in their URL?
> 2. Would it be beneficial to have some "botox" URL's pointed to the
> main site of my client?
> 3. Does the presence of a lot of information (related but different:)
> dilute the value of the individual components?
> 4. I am suggesting a spin-off site focusing entirely on Botox with a
> "botox" URL. Linked to the main site but a separate entity. But they
> want guarantees that this will work before they invest in it.
>
> Any ideas?

1.Yes
2.As many as possible
3.Yes I would say so
4.Google likes plenty of inbound links, but the pages linking to the
website must have relevant content.(and the anchor text must use key
phrases)
Maybe a good idea would be to have a blog based website on Botox
with links leading to his main website, The client writes a couple of
articles every couple of weeks building up a lot of contentt on the
blog. People who find the content interesting will bookmark it. This
will increase link popularity for the blog but will also strengthen
his main website in the process which will receive extra traffic and
interest.
>
>
>
>
> >
>

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