Wednesday, April 20, 2011

Re: how to implement new design without losing the google rank?

Hi,
 
If you just changed the style but not the content (icluding the semantics), the Google will not downgrade you, and maybe improve your grade if the page load is faster and/or the semantics easier to understand.
 
BUT the <h1> <h2> etc do play a fundamental role in the semantic (the meaning of the content). From what you write, you have seen only the "decorative look" of these tags...
 
So rewrite your texte with the <h1> and <h2> etc that are needed.
Also try to avoid <b> and replace it by <strong> and avoid <i> and replace it by <em>
 
At the beginning of the web, the look was used to express the semantics. Today, these are handled in separate ways, and you can decide to use whicherver look for any of the semantics tags.
eg, place in a separate css file (wthout the <style> tags) or in the <head> portion of a html  page
<style>
  h1 { font: small-caps bold 24px/20px Tahoma, Arial, sans-serif; color:red; border-bottom: 1px solid black}
  h2 { font: bold 20px/20px Tahoma, Arial, sans-serif; color:blue}
  strong {font-weight: bold; color: red; background-color:yellow}
</style>
 
Then you you might have text like
...
<body>
<h1>This is a top-level heading using the defined style for H1</h1>
.... text is <strong>important</strong>....
<h1 style='color:green'>This heading will be green... but still a top-level heading</h1>


2011/4/19 ranga samy <rangasamy007@gmail.com>
Hi all,

Thank you for advance.

I am new in SEO process.

we integrated the new design in our web site. after that, our site
losed the google rank.

1.Does the new dsign affect the google rank?. we are having the old
content with new design such as font, text color, image, placement
location, etc.  how to design main page without losing the google
rank.

 
It should not, but as explained above you changed not only the look (no impact) but also the semantics (huge impact)
 

2.In old design we are using <h1> tag. but now removed the <h1> tag
from new design. is it affect the  google rank?.
 
Yes, YES and YES
 
 


3.How Important is H1 (Header) Tags in SEO Process?
 
This is criteria #3 after names of files and <title> content
 


4.Can we add the css calss for <h1> tag?. suppose if we are using <h1>
tag without css class, it will occupips some more spaces.
 
All tags in your page have some css associated with them. Whether explicit ( with class and/or style inside the tag) or implicit (with tag/class definition in a css definition in a css file or within <style> tags)
 
 

example.
<h1>keyword</h1>
<h1 class="h1calss">keyword</h1>


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