Re: Why suddenly my site ranking is gone?

On Thursday, August 15, 2013 7:58:53 PM UTC+1, Luna wrote:

its been 2 months my site http://www.fourseasonsgutterpro.com.au ranking is going down. actually i don't understand why? because we used to be on top 4 but now its all gone.

the most ridiculous thing is that some time keywords like "gutter guards", "leaf guards" ranking is going up and after few days ranking is gone down.why this up and downs is happening.

can anyone tell me why is this happening?

 

 Hi Luna,

 

The experience I have had with our own sites is that this roller-coaster type of ranking is extremely common on relatively new sites and indeed, on new pages within established sites.  You sometimes hear people talk about a "Honeymoon period" and it seems that Google often rank new sites highly for a few weeks to gage the reaction to them.  After this initial high ranking the sites and pages fall back in the rankings and then begin a slow climb back up again.

 

Again, my own experience is that it takes about a year of doing the right things for a new site and new pages to reach their "correct" position in the rankings and after that the ups and downs are much less tumultuous!

 

All of which is assuming you have a relatively NEW site.  If you have an established site (say a year or more old) and your rankings have suddenly fallen back then you have most likely succumbed to a change in the Google algorithms.  Let us know how old your site is.

 

Best wishes,  Colin

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