Colin nailed it. Also consider not using the word "best" in the title
On 1 August 2013 20:24, Jay Bale <jay@jaybale.com> wrote:
Andrew,Colin spoke the truth except He lied when he said, " I am no expert".Take Collins advice, it was expert advise!Best,Jay Bale--On Thu, Aug 1, 2013 at 3:31 AM, Colin King <colin@educationquizzes.com> wrote:
Hi Andrew,
I am no expert at this but I can identify with your position and I would love to help if I can. Here's a suggestion...
We are told the Page Titles on individual pages are extremely important (possibly THE most important factor) in telling Google what a page is all about. The title on your home page is "Australian mortgage broker | best home loans | best mortgage broker | free advice | home loans".
We are told that the words that come nearer the beginning in a Page Title are more influential than ones that come later on. The fact that you rate well for "australian mortgage broker" fits well with this idea.
The Page Title should be no more than 66 characters and your home Page Title is 94 characters and I think that is not a good idea.
The fact that the page title contains "home loans" twice might well be regarded as keyword stuffing by the Google robots and they might therefore demote that term substantially.
My theory is that the Google robots have (wrongly) figured out that you are all about "australian mortgage broker" and they think that you are trying to con them into believing that you ALSO specialize in "home loans". These things are not human after all and don't think like a human does - although I suspect they are getting nearer to this all the time!
What I would try is this: I would adopt a title something like "australian mortgage broker specialising in home loans" for your home page - so that it then conforms with all the known guidelines. I would then construct another page dedicated SOLELY to home loans and tell the world all about why you are great in this specific area. I would then give this page a title something like "home loans specialist adviser and broker in Australia"
Hope that helps, Colin
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