Simple question

Hello

We have a website store for about 4 years and even though it doesnt have the best SEO implemented on it, we have a lot of visits coming from google, msn, etc.

Somebody in the company thinks that buying just domain names that have keywords on the name and making another store with different design will lead to  more sales.

According to what I have read about the Google Page Ranking,  having the keyword in the domain name its just a small ranking factor, and not good enough to make it appear in the top 10 results.

What would you suggest in here?

Invest time and effort to make about 10 different stores just because the domain name is COOL and has an important keyword on it:?

Or maybe its better to just use the same site we have had for years and DO SEO to it.

2nd.  our domain name is .net, is a .COM better ranked on google organic search results?

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