Definitely not recommended to have another website hosted only for the sake of fetching a website URL with a keyword on it.
YOu can invest effort on optimizing the current website. And also, think this way: even though the domain name in itself has no keyword in it, you can always construct a search engine friendly URL for the inner pages, category pages etc with the keyword in the folder/file names. For example, you have a perfume store by the name www.estore.com. You can have a URL like this for the men's fragrance page www.estore.com/mens-fragrances. You can tap the possibilities with the existing domain itself. And also, a keyword stuffed domain name is only one of the many known and unknown factors in search algorithm, and definitely not worth spending a lot of effort and worry.
It doesn't matter if it is a .net or .com. However, if you are targeting a specific geography, lets say the UK, then a .uk does help in ranking in the local searches. Again, this is not to be considered as the sole factor for ranking, but one of the many. But definitely one worth doing if you haven't thought about it.
Faiza
2011/7/19 Luis Esteban Valencia Muñoz. <luise.valencia@gmail.com>
HelloWe have a website store for about 4 years and even though it doesnt have the best SEO implemented on it, we have a lot of visits coming from google, msn, etc.Somebody in the company thinks that buying just domain names that have keywords on the name and making another store with different design will lead to more sales.According to what I have read about the Google Page Ranking, having the keyword in the domain name its just a small ranking factor, and not good enough to make it appear in the top 10 results.What would you suggest in here?Invest time and effort to make about 10 different stores just because the domain name is COOL and has an important keyword on it:?Or maybe its better to just use the same site we have had for years and DO SEO to it.2nd. our domain name is .net, is a .COM better ranked on google organic search results?--
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Faiza
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"Heartbreaks last as long as you want and cut as deep as you let them go...the challenge is not to survive heartbreaks, but to learn from them."
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