SEO - Content Vs linking

There are two schools of thought about optimizing the Search Engine
Optimization technique. The proponent of the first school of thought
beleive in what is known as "Content is King" The other school of
thought belongs to what is known as the "Link is the King" Here is a
nice article on importance of two different keywords i.e. content and
linking use in SEO.
http://www.ezdia.com/SEO_-_Content_Vs_linking/Content.do?id=865

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