Wednesday, March 16, 2011

Re: Building "Negative Keywords" into the meta tags

That is a unique question. What is your web site?

On Thu, Oct 21, 2010 at 3:54 PM, Jared Clemence <marketingaircare@gmail.com> wrote:
Does anyone know how to build negative keywords into the meta tags?

This week, my site raised in impressions for the keyword "appliance."
This is a problem, because my site doesn't sell or repair appliances.
I'd like to be able to include a meta tag that tells search engines
not to list my site in the natural results if the word "appliance"
appears in the search.

Some people may think that this is not a problem, because traffic is
exposure, and all exposure is good.  However, I also don't want to
waste people's time and I don't want to increase my bounce rate.  If I
can use negative keywords in the meta tags, then I might be able to
proactively withdrawl myself from the searches of those people who are
not looking for my products and thus improve my level of service to
the internet community.

So, this brings us back to the question: How do I do it?  How can I
add negative keywords to my header so that search engines will
recognize them?

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